HELLO.
I AM FRANCESCA

a Product Designer with a passion
for turning deep empathy with users
into simple and delightful experiences

More about me

I  believe that...

PEOPLE ARE AWESOME

People are diverse and resourceful and everyone is an asset. I believe in analog and digital technologies that help realise people's potential and elevate human agency and connection.
See an example

I believe that...

THIS LIFE IS A PROCESS OF LEARNING

Learning is embracing experience with curiosity to consciously make sense of it. I believe in learning that enables people to see things as they are and imagine them as other than what they are.
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I believe that...

EVERYTHING IS CONNECTED

We are all weaved into multiple dynamic ecosystems. I believe in leveraging connections, harnessing resource and tapping into collective consciousness to engineer impactful and sustainable solutions.
Explore my ideas

I believe that...

A THING OF BEAUTY
IS A JOY FOREVER

Beauty is everywhere, even where you don’t expect it. I believe in capturing and elevating the simple beauty of ephemeral things to punctuate everyday life with pleasure and gratitude.
Discover my creations

what I do

Human Centred design

● design thinking
● user research
● journey mapping
● ideation
● hypothesis testing
● co-design
● prototyping

UX & UI

● UX concepts
● wireframing & prototyping
● UI designs
● usability testing
● accessibility
● agile collaboration with devs
● QA

Product Management

● discovery / requirements gathering
● product strategy
● business modelling
● backlog management
● stakeholder management
● agile working and scrum

my work

Product Design

A social platform for more planet-friendly lifestyles

Read about Tribe
UX Research
Prototyping
Interface Design
User Testing

Product Design

A new journaling feature for an award-winning mindfulness App

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Find out more
UX Research
Prototyping
UX & UI Design
User Testing

Product Design

A responsive Time Traveling e-commerce

See my designs
UX Research
Prototyping
Interface Design
User Testing

Innovation Strategy

An Innovation Fund for better health outcomes in the community

Vestibulum sed commodo nunc, eu aliquet sem. Curabitur semper, sem ut posuere tincidunt, sem velit sollicitudin odio, quis hendrerit sapien nunc sit amet sem. .

Read the case study
Investment strategy
NGOs
Community Engagement
Innovation Programme Design

Service Design

A peer to peer advice service for people diagnosed with dementia

Discover
User Journey
Service Blueprint
Strategy
Impact Measurement

Learning

A Learning Offer for better relationships

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Read
Practitioners interviews
Curriculum development
System diagnostic
Learning Prototype

UX Design

A social platform for more planet-friendly lifestyles

Read about Tribe
User Journey
Service Blueprint
Strategy
Impact Measurement

UX Design

A new journaling feature for an award-winning mindfulness App

Discover more
User Journey
Service Blueprint
Strategy
Impact Measurement

UX Design

A responsive Time Travelling e-commerce

See my Designs
User Journey
Service Blueprint
Strategy
Impact Measurement

Innovation Strategy

An Innovation Fund for better health outcomes in the community

Read the case study
User Journey
Service Blueprint
Strategy
Impact Measurement

Service Design

A peer to peer advice service for people diagnosed with dementia

Find out more
User Journey
Service Blueprint
Strategy
Impact Measurement

Learning

A Learning Offer for better relationships

Read the case study
User Journey
Service Blueprint
Strategy
Impact Measurement

I'm pretty darn good at...

Photographer

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I'M READY TO WORK AS A

Graphic designer

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I'M READY TO WORK AS A

Webdesigner

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